Boutique blends fine fragrance with natural formulations to create a daily escape for the senses.
Boutique is where fine fragrance meets daily ritual — a curated collection inspired by the understated luxury of boutique hotel stays.
Crafted by expert perfumers, each scent is designed to transport — elevating everyday moments with layers of refined, evocative fragrance. From the sparkling citrus of Bergamot & Pomelo to the luminous floral heart of Orange Blossom & Neroli, every product captures the feeling of a private escape.
This is fragrance as an experience. A detail that lingers. A daily indulgence made effortless.
Everyday rituals, reimagined through scent.
Our values
To elevate modern self-care through fragrance-led, design-forward products that transform everyday routines into moments of indulgence — no matter how busy life gets.
We envision a world where luxury is accessible, self-care is sensorial, and fragrance is the thread that uplifts the everyday.
Our Mission
To transform real-life routines into fine-fragrance rituals — blending naturally enriched ingredients with expertly crafted scents that nourish skin, lift the mood, and bring hotel-style calm into every home.
Boutique makes indulgent self-care effortless and beautifully attainable, one fragrant moment at a time.
Our Founder: Tracy Mort MBE
Tracy Mort MBE is the visionary founder and CEO of Cole Beauty Limited, a globally recognised beauty business based in Cheshire.
With a passion for making indulgent self-care accessible to everyone, Tracy launched Cole Beauty in 2007, redefining luxury by offering affordable and high-quality bathing experiences. Under her leadership, Cole Beauty has grown into a powerhouse with five thriving brands—each crafted with care and dedication to sustainability.
In 2024, Tracy expanded her mission with the launch of The Retreat, bringing an elevated experience of wellness to women worldwide. By incorporating the power of crystal infusion, Tracy offers a mood-enhancing indulgence for the bath, body, and home, helping women create moments of tranquillity and renewal in their daily routines.
Tracy’s unwavering intention is to make women feel fabulous and inspired every single day. With The Retreat, she continues to encourage women to prioritise their wellness, embracing a holistic approach to self-care that nurtures both body and mind.
